“I recognised how much album art influenced my reading of an album,” he said, and what a colourful interpretation Zawada engineered.Īlas, we’re calling it: our favourite producer X artist collab yet. If anyone leverages off fear, it’s Zawada. A fitting token, we think.He used to find dictating that aesthetic, of what music ‘looks’ quite terrifying. Vicariously, Zawada and Future Classic both share victory for Flume’s ‘Best Dance/Electronic Album’ (art) Grammy. The end result is a testament to Future Classic relinquishing control, allowing Zawada & Flume’s imagination to flourish. I love the way he embraces technology to twist and contort things from the real world in alien ways.” “I’ve always been a huge fan of Jonathan’s work so it’s been a privilege to have him involved in the visual aesthetic around Skin … Visually I’m interested in the contrast of organic and synthetic, Jonathan’s work so cleverly depicts this so it’s been a natural fit for the music. The man behind Flume, Harley Streten only had praise for the man behind the organic wonders, It was an entirely intuitive process, in which a visual narrative flows from the physical records to Zawada’s creative direction of visuals and set design for Flume’s legendary live performances. From audio prototype to visuals visuals to music.Īfter some mood boarding AKA brainstorming in the creative world, Harley was captured by a miniseries of botanic renderings Zawada privately produced. The true-to-life botanicals we see on record covers for the Skin LP, Skin Companion EP 1 & 2 are elaborations of this, possibly explained by horticultural influences from Flume’s mum. Skin’s aesthetic was developed at the same pace as the tunes, with Harley and Zawada going back and forth. Instead of being engaged by a label upon the completion of an album and concrete campaign schedule with a tightly controlled concrete vision, the creative relationship began as a mere seed. It almost goes without saying, that Flume himself, is anything BUT conventional. These guys, at the helm of the Australian independent record label that Flume is signed to, were laid back enough to relinquish control and let the creatives do their thing.Working with Flume & FC defied most previous music-based jobs Zawada had.
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